Events WHEN & WHERE
+ Nov 15, 2024
+ 1:00 pm - 1:45 pm
LinkedIn | Telling Your Story on LinkedIn
Please join us for “Telling Your Story with LinkedIn,” a session with Tim McCarthy, Senior Account Executive, and Andy Pondillo, Senior Content Solutions Specialist for Education. This session, designed for all marketing, communications, or enrollment stakeholders and leadership, will focus on the tools, tips, and best practices enabling our partners in Higher Ed to leverage LinkedIn more powerfully than ever before across all institutional objectives. Emphasis will be on organic opportunities for engagement, growth, and leadership but we’ll also share options to enhance the impact of those efforts with paid support.
Your Presenters.
Tim joined LinkedIn in November 2010, having worked in digital marketing since its infancy. He's spent the ensuing 14 years focused on the Higher Ed space, providing expertise to education marketers utilizing the platform to drive enrollment. As the platform has evolved, he's been thrilled by the ability to provide partners the tools and insights to tell a more comprehensive institutional story; to showcase the work of their faculty, alumni, and leadership; to support talent acquisition and workforce learning initiatives; to align organic and paid marketing efforts. He's delighted to help LinkedIn partners realize this opportunity every day.
Tim joined LinkedIn in November 2010, having worked in digital marketing since its infancy. He's spent the ensuing 14 years focused on the Higher Ed space, providing expertise to education marketers utilizing the platform to drive enrollment. As the platform has evolved, he's been thrilled by the ability to provide partners the tools and insights to tell a more comprehensive institutional story; to showcase the work of their faculty, alumni, and leadership; to support talent acquisition and workforce learning initiatives; to align organic and paid marketing efforts. He's delighted to help LinkedIn partners realize this opportunity every day.
With 13+ years in social media, Andy believes each journey is unique. Growing up in Houston, Texas, “go big or go home” shaped his approach. For him, that means being a social media ambassador, growing an understanding of the craft, and driving results. His strengths include strategic social media planning, dynamic content creation, B2C/B2B paid marketing, budget management, influencer and community engagement, analytics utilization, revenue optimization, and team leadership.
With 13+ years in social media, Andy believes each journey is unique. Growing up in Houston, Texas, “go big or go home” shaped his approach. For him, that means being a social media ambassador, growing an understanding of the craft, and driving results. His strengths include strategic social media planning, dynamic content creation, B2C/B2B paid marketing, budget management, influencer and community engagement, analytics utilization, revenue optimization, and team leadership.