Carnegie’s Motivator segmentation is now included in CollegeXpress lead generation files, providing deeper psychographic insights to help colleges and universities understand why students make decisions. This short video breaks down how Strength, Vitality, and Creativity Motivators work, how they’re assigned, and how you can use them to create more personalized, effective recruitment strategies—all at no extra cost. Watch to learn how this powerful tool can enhance your enrollment marketing efforts.

 

 

Your Presenter.Your Presenter.

  • Melissa Vangsness SVP, Brand Operations + Strategy
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    Persona The Independent and Resilient Contender

    With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul.

    Melissa Vangsness

    With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul.

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Learn more about Carnegie’s Lead Generation and Motivator segmentation.