Events WHEN & WHERE
+ Apr 15, 2025 - Apr 17, 2025
+ 9:00 am - 5:00 pm
+ Louisville, Kentucky
+ 335 W. Broadway Louisville, KY 40202
Kentucky ACAC
Connect with Carnegie at Kentucky ACAC and catch our presentation!
Are You Human? Insights into Prospective Student Perceptions of AI
Wednesday, April 16, 9:15 A.M.
As colleges and universities increasingly explore the integration of AI into their operations, understanding how prospective students perceive this technology is crucial. This session dives into the findings of a national research study involving 4,500 prospective undergraduate students, shedding light on their familiarity with AI, how they use it, and their ability to distinguish between AI-generated and human-created marketing materials. One student described AI as “our generation’s Internet or smartphone—everything will evolve around it.” Join us to uncover how students view AI’s role in their college search process, how it influences their trust in institutions, and what these insights mean for the future of higher education marketing.
Your Presenter.
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Jeremy Fern AVP, Client SuccessPersona The Creative and Attentive Shepherd
Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.
Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.