In this 15-minute session, Assistant Director of Paid Search Sarah Slater walks you through the basics of PPC (pay-per-click) advertising, equipping you with the understanding of the PPC ad auction, how PPC compares to SEO, and why PPC is crucial to a successful media plan.

 

 

Your Presenter.Your Presenter.

  • Sarah Slater Paid Search Specialist
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    Persona The Non-Conformist and Caring Host

    Sarah Slater is a Senior Paid Search Specialist in Carnegie's digital division, known for driving success through innovation and continuous improvement. Passionate about testing, optimizing landing pages, and exploring AI, she actively investigates how emerging technologies can enhance campaign performance. Sarah’s data-driven approach ensures her strategies are both creative and effective, keeping clients at the forefront of search engine marketing and delivering compounding success for their Google Ads campaigns.

    Sarah Slater

    Sarah Slater is a Senior Paid Search Specialist in Carnegie's digital division, known for driving success through innovation and continuous improvement. Passionate about testing, optimizing landing pages, and exploring AI, she actively investigates how emerging technologies can enhance campaign performance. Sarah’s data-driven approach ensures her strategies are both creative and effective, keeping clients at the forefront of search engine marketing and delivering compounding success for their Google Ads campaigns.

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