In An Age of Declining Demographics, Personification is King

With the college-bound population declining sharply through 2026, the fabled “demographic cliff” reveals how essential applicant quality and right-fit recruiting have become. More than ever, universities need to focus their story and understand how to deliver the right message to precise student populations. This is where psychographics take center stage, and it’s imperative in today’s enrollment marketing. How do we measure personality and motivation? How do we know what the right messages are to drive conversion?

In this session, Carnegie’s Chief Strategy Officer Tyler Borders, and Samford University’s Vice President of Enrollment Management Jason Black clarify how to objectively define and understand personality and motivation, and actively apply it to your recruiting efforts.

 

Your Presenters.Your Presenters.

  • Tyler Borders Chief Strategy Officer
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    Persona The Innovative and Confident Visionary

    As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

    Tyler Borders

    As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

  • Jason Black Vice President for Enrollment Management, Samford University
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    Jason Black

Watch the recording.