With over 367,000 rising senior students and 38,000 parents from the class of 2024, CX Connect puts the CollegeXpress database right at your institution’s fingertips to hone in on your desired audiences and send pertinent information directly into the inboxes of prospective students and their parents. Utilizing CX Connect is a proactive strategy for your institution to use its own communications to reach students that aren’t currently in your system, enter into new markets seamlessly to build brand awareness, and generate high-quality inquiries.

In this demo, you’ll learn:

  • How to utilize CollegeXpress Connect to find your target demographics and messages directly to their inbox
  • How to set up a Rising Senior campaign, from top to bottom.
  • How to view and manage your metrics and KPIs for further email content and targeting optimization

 

Your PresenterYour Presenter

  • Megan Gibbs VP, CollegeXpress
    Email LinkedIn
    Persona The Discerning and Protective Guardian

    Megan Gibbs has been a part of the student lead generation team at Carnegie's CollegeXpress division for over a decade. Starting as an editor, Megan now oversees the division, specifically operations, marketing, business growth, and more. She is passionate about building a student experience on CollegeXpress.com that enables students to find their perfect school and for college/university clients to increase their brand awareness and build their pipelines for years to come.

    Megan Gibbs

    Megan Gibbs has been a part of the student lead generation team at Carnegie's CollegeXpress division for over a decade. Starting as an editor, Megan now oversees the division, specifically operations, marketing, business growth, and more. She is passionate about building a student experience on CollegeXpress.com that enables students to find their perfect school and for college/university clients to increase their brand awareness and build their pipelines for years to come.

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