Events WHEN & WHERE
+ Jul 26, 2024
+ 1:00 pm - 1:15 pm
How It Works: Competitive Analysis
In this short demo, Carnegie’s Gia Lineberry discusses how uncovering your competition’s brand expressions and stories powerfully equips you to craft a unique, strategic message within your market.
In this overview of our Competitive Analysis product, you’ll learn:
Your Presenter.
As a Strategic Copywriter, Gia Lineberry works closely with members of the Creative team on client calls and visits, processing client needs and objectives. She analyzes marketing content across platforms and formulates Carnegie’s personality archetypes into strategic storytelling goals for effective marketing content. Gia comes from the field of sustainable technology with skills in grant writing, program development, and strategic planning. In 2020, she co-founded a free farmers market in Greensboro, North Carolina to bring extra produce from local farmers to the food insecure. She is passionate about finding creative solutions to client goals.
As a Strategic Copywriter, Gia Lineberry works closely with members of the Creative team on client calls and visits, processing client needs and objectives. She analyzes marketing content across platforms and formulates Carnegie’s personality archetypes into strategic storytelling goals for effective marketing content. Gia comes from the field of sustainable technology with skills in grant writing, program development, and strategic planning. In 2020, she co-founded a free farmers market in Greensboro, North Carolina to bring extra produce from local farmers to the food insecure. She is passionate about finding creative solutions to client goals.