How do you know if your website is truly performing well? What does “good” organic traffic look like for a university or college? Using raw data collected from over 200 higher-ed websites, this report provides essential benchmarks for evaluating organic traffic, setting realistic search engine optimization (SEO) goals, and implementing the right strategies to drive results. Join us as we share the results of our research and give you the benchmarks and data you need to better understand how your organic search performances compares to the broader market.

 

Your Presenters.Your Presenters.

  • Lily Tobias Creative Writer
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    Persona The Determined and Compassionate Shepherd

    As an Creative Writer for Carnegie's Signature Creative division, Lily Tobias draws from her background in linguistics and English to approach problems from an analytic and creative perspective. Partnering these skills with SEO tactics, Lily develops content strategies that meet clients' needs and compete in an ever-changing digital landscape. Through keyword research, data analysis, and monthly reporting, she delivers measurable progress and key insights into site performance–all of which translate into tangible results. Lily has a passion for higher education that is noticeable in every stage of the content optimization process.

    Lily Tobias

    As an Creative Writer for Carnegie's Signature Creative division, Lily Tobias draws from her background in linguistics and English to approach problems from an analytic and creative perspective. Partnering these skills with SEO tactics, Lily develops content strategies that meet clients' needs and compete in an ever-changing digital landscape. Through keyword research, data analysis, and monthly reporting, she delivers measurable progress and key insights into site performance–all of which translate into tangible results. Lily has a passion for higher education that is noticeable in every stage of the content optimization process.

  • Kelsey Peludat Content + SEO Specialist
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    Persona The Enthusiastic and Compassionate Patron

    As an Content + SEO Specialist, Kelsey Peludat supports the team of SEO specialists in providing higher education institutions with top-tier web copywriting and optimization and improved user experience. She brings a strong writing and research background and infuses creativity and care into effective SEO strategies. Fueled by her love of language and passion for higher education, Kelsey seeks to write compelling content and nurture meaningful connections between clients and prospective students.

    Kelsey Peludat

    As an Content + SEO Specialist, Kelsey Peludat supports the team of SEO specialists in providing higher education institutions with top-tier web copywriting and optimization and improved user experience. She brings a strong writing and research background and infuses creativity and care into effective SEO strategies. Fueled by her love of language and passion for higher education, Kelsey seeks to write compelling content and nurture meaningful connections between clients and prospective students.

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