No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.

Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!

Enter the experience map.

Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.

The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.

During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:

  1. Create stakeholder alignment.
  2. Develop user-centered content.
  3. Capture institutional knowledge.
  4. Prioritize your efforts.

Your Presenter.Your Presenter.

  • Daniella Nordin Director of Web Strategy
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    Persona The Intelligent and Adventurous Ranger

    As Director of Web Strategy at Carnegie, Daniella creates compelling, effective, and innovative online experiences for our clients. She is responsible for managing, understanding, and driving the success of web projects. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to the web team. She has an M.A. in communications from the University at Albany, SUNY, and B.S. in communications from The Ohio State University.

    Daniella Nordin

    As Director of Web Strategy at Carnegie, Daniella creates compelling, effective, and innovative online experiences for our clients. She is responsible for managing, understanding, and driving the success of web projects. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to the web team. She has an M.A. in communications from the University at Albany, SUNY, and B.S. in communications from The Ohio State University.

Watch the free webinar.