UPCEA is one of the leading professional associations serving the adult learner.  The organization has conducted numerous studies of the new adult learner, the employer decision-maker, and UPCEA member institutions. What they’ve found out is that many institutions of higher education still think they can rely on the degree, market in traditional mass media ways, and use the same legacy systems and processes to engage this new learner. Through research, this presentation will show the complexity of the new adult learner and how to better engage them.

 

Your Presenter.Your Presenter.

  • Jim Fong Chief Research Officer at UPCEA

    Jim Fong is the founding director of UPCEA Research and Consulting. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner.

    Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems.

    Jim Fong

    Jim Fong is the founding director of UPCEA Research and Consulting. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner.

    Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems.

Watch the recording.