In today’s competitive higher education landscape, community college marketers need to prove the value of their efforts with clear, data-driven ROI. Join Clarus for this one-hour webinar where we’ll share practical strategies to create and measure effective digital marketing campaigns that drive community college enrollment and student success.

We’ll dive into how community colleges are leveraging funnel marketing to engage prospects, applicants, current students, and StopOuts through targeted digital ads and communications. We’ll also cover advanced techniques for measuring campaign effectiveness through live reporting dashboards and enrollment matching, ensuring your marketing investments translate into tangible outcomes.

Key Takeaways:

  • Funnel Marketing Strategies: Learn how to expand your communication efforts beyond top-funnel awareness to include mid- and bottom-funnel tactics that capture and sustain student attention, leading to increased enrollment.
  • Effective Use of Targeted Digital Ads: Discover how to create non-PII-based targeted lists to reach students on their favorite platforms, boosting engagement with gentle reminders and actionable prompts.
  • Live Reporting Dashboards: Get an overview of how data visualization platforms can provide 24/7 access to campaign metrics, allowing for real-time tracking of performance and ROI.
  • Enrollment Matching Techniques: Explore how to match applicant and enrollee data to lookalike audiences post-campaign, offering deep insights into what drives applications and enrollments.

Walk away with actionable strategies and a clearer understanding of how to optimize your college’s marketing efforts for measurable success.

 

 

Your Presenter.Your Presenter.

  • Kristy Phillips Senior Director, Community College Solutions
    Email LinkedIn
    Persona The Independent and Meticulous Perfectionist

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

    Kristy Phillips

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

Watch the recording.