Catch our presentation at CUPRAP’s Spring Conference.

Title: Marketing Your Grad Programs: Stats, Trends, and To-Do’s

Date and Time: Thursday, March 13 | 2:30 – 3:10 p.m.

Description: Join us for a review of many of the statistics, trends, and insights that will help with marketing your grad programs. We’ll package up data from industry studies, LinkedIn data, Carnegie research, and marketing benchmarks from hundreds of campaigns to provide you with the walk-away resource you need to inform future strategy. Information will cover factors throughout prospective grad students’ research and decision-making journey including preferences for online learning, the first questions they’re asking Google, and what they loved or hated on schools’ websites. In addition, we’ll review some of the major trends

Your presenters.Your presenters.

  • Jaime Oleksik SVP, Business Development
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    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Joe Master SVP, Brand Management
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    Persona The Philosophical and Creative Curator

    As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.

    Joe Master

    As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.