In this 30-minute recording, Carnegie’s Director for Social Media Marketing + Digital Strategy Amy Orlando and TikTok’s Brand Partnerships Manager Anastasia Jones provide you with the necessary tools and insights for crafting TikTok videos that captivate audiences, drive meaningful conversions, and adhere to the latest TikTok best practices. They’ll discuss why creative matters, provide guidance on TikTok best practices and teach you how to navigate TikTok’s Creative Center to track trends, find inspiration, and request help from AI with TikTok’s Symphony Assistant.

 

 

Your Presenters.Your Presenters.

  • Amy Orlando Director, Social Media Marketing + Digital Strategy
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    Persona The Competitive + Sophisticated Idealist

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

    Amy Orlando

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

  • Anastasia Jones Brand Partnerships Manager, TikTok
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    Anastasia Jones is a Brand Partnership Manager at TikTok, specializing in driving growth for advertisers in the Education sector. With a deep understanding of the industry—from early learning apps and lifelong edtech brands to higher education institutions and agencies—she is dedicated to unlocking the full potential of educational brands on the platform. With over 10 years of experience as a seasoned sales advisor, Anastasia has a keen ability to understand her clients' unique perspectives and goals. Whether you’re new to TikTok or looking for fresh creative ideas, think of her as an extension of your team, ready to help you succeed.

    Anastasia Jones

    Anastasia Jones is a Brand Partnership Manager at TikTok, specializing in driving growth for advertisers in the Education sector. With a deep understanding of the industry—from early learning apps and lifelong edtech brands to higher education institutions and agencies—she is dedicated to unlocking the full potential of educational brands on the platform. With over 10 years of experience as a seasoned sales advisor, Anastasia has a keen ability to understand her clients' unique perspectives and goals. Whether you’re new to TikTok or looking for fresh creative ideas, think of her as an extension of your team, ready to help you succeed.

Watch the recording.