Discover how artificial intelligence is revolutionizing digital marketing and paid media. This session explores AI-driven strategies that go beyond traditional algorithms, enhancing targeting precision, optimizing ad spend, and delivering personalized user experiences. Learn how Carnegie leverages AI tools to stay ahead in the competitive digital landscape and drive measurable results for our partners.
 

Your PresentersYour Presenters

  • Alyssa Carolan Social Media Associate
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    Persona The Compassionate + Curious Seeker

    As a Social Media Associate in Carnegie's Digital division, Alyssa Carolan manages paid social media campaigns, from setup to optimizing performance. Based on data-driven insights, Alyssa develops thoughtful and dynamic campaign recommendations. A recent graduate of Bentley University with a Bachelor of Science in Marketing, Alyssa brings enthusiasm for digital marketing to the team and follows her forward-thinking instincts to ensure the best results for her clients.

    Alyssa Carolan

    As a Social Media Associate in Carnegie's Digital division, Alyssa Carolan manages paid social media campaigns, from setup to optimizing performance. Based on data-driven insights, Alyssa develops thoughtful and dynamic campaign recommendations. A recent graduate of Bentley University with a Bachelor of Science in Marketing, Alyssa brings enthusiasm for digital marketing to the team and follows her forward-thinking instincts to ensure the best results for her clients.

  • Sarah Slater Paid Search Specialist
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    Persona The Non-Conformist and Caring Host

    Sarah Slater is a Senior Paid Search Specialist in Carnegie's digital division, known for driving success through innovation and continuous improvement. Passionate about testing, optimizing landing pages, and exploring AI, she actively investigates how emerging technologies can enhance campaign performance. Sarah’s data-driven approach ensures her strategies are both creative and effective, keeping clients at the forefront of search engine marketing and delivering compounding success for their Google Ads campaigns.

    Sarah Slater

    Sarah Slater is a Senior Paid Search Specialist in Carnegie's digital division, known for driving success through innovation and continuous improvement. Passionate about testing, optimizing landing pages, and exploring AI, she actively investigates how emerging technologies can enhance campaign performance. Sarah’s data-driven approach ensures her strategies are both creative and effective, keeping clients at the forefront of search engine marketing and delivering compounding success for their Google Ads campaigns.

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