Looking for an in-depth how-to on campaign metrics reporting? Here it is! Step-by-step, we will strategically build a detailed report for your drip marketing campaigns including form submissions, UTM data, postcard conversions, and of course email performance and conversion data. All the while talking about the importance of each of these parts and the ways you can customize one report to fit the needs of your marketing and admissions staff.

 

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  • Amanda Johnson Senior Slate Strategist
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    Persona The Competitive and Strong Mentor

    Amanda has been a part of higher education for over five years and on the Carnegie Slate Optimization team for the last two years. She's passionate about finding new possibilities in Slate which translate to real and successful initiatives for partner institutions. Having received her Master of Science in Analytics from Charleston Southern University, she finds reports and their capabilities most interesting in Slate along with analyzing them to find a way to strategically add to communication plans. Amanda lives in Pawleys Island, SC with her husband and 17-month old son. Outside of her home office, she loves to lift weights, walk the beach, or get outside for an adventure with her family.

    Amanda Johnson

    Amanda has been a part of higher education for over five years and on the Carnegie Slate Optimization team for the last two years. She's passionate about finding new possibilities in Slate which translate to real and successful initiatives for partner institutions. Having received her Master of Science in Analytics from Charleston Southern University, she finds reports and their capabilities most interesting in Slate along with analyzing them to find a way to strategically add to communication plans. Amanda lives in Pawleys Island, SC with her husband and 17-month old son. Outside of her home office, she loves to lift weights, walk the beach, or get outside for an adventure with her family.

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