Boosting Adult Learner Enrollment at Community Colleges, hosted by CLARUS

The population of individuals with Some College, No Credential (SCNC) is steadily increasing. According to the National Student Clearinghouse’s 2024 Snapshot, there are now 41.9 million people in this category, with 36.8 million of them aged 18 to 64—highlighting the need for tailored strategies to reach this growing population.

In this webinar, we’ll explore the current landscape of adult learners and provide actionable strategies for effectively reaching and engaging this group in your specific service area. We’ll share practical methods for developing your audience, targeting effectively, and achieving measurable results in your enrollment marketing efforts.

You’ll learn:

  • How to identify and effectively engage adult learners.
  • Strategies for creating and managing segmented lists to enhance outreach.
  • The benefits of using programmatic marketing and digital advertising to drive enrollment.
  • Techniques for leveraging list data to tailor your marketing efforts and improve engagement.
  • An overview of tools and platforms that can help you expand and refine your audience.
  • Methods for measuring and optimizing the return on investment (ROI) of your digital campaigns.

 

Your Presenter.Your Presenter.

  • Kristy Phillips Senior Director, Client Success
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    Persona The Independent and Meticulous Perfectionist

    As a Senior Director of Client Success, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

    Kristy Phillips

    As a Senior Director of Client Success, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

Watch the recording.