Audience-Based Outreach: Admissions, Student Success, + Advancement Communications

In this session, we unearthed universal strategies and siloed nuances in communicating effectively to prospective students, current students, and prospective donors. Whether you’re a marketing guru or just starting out, this bite-sized session shared insights on the intricacies of marketing across the higher ed lifecycle. Your journey to mastering the art of holistic college or university marketing starts here!

 

Your Presenters.Your Presenters.

  • Megan Robinson EVP, Slate Optimization
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    Persona The Engaging and Confident Champion

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Megan Robinson

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Ken Higgins General Manager of Student Success, Technolutions
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    Persona The Industrious + Compassionate Host

    After spending over 10 years in higher ed admissions and financial aid leadership positions, Ken now drives the innovation behind Slate for Student Success. With an understanding that retention and student success are far too underserved in the industry, Ken and his team have a keen focus on changing the higher ed standard as it relates to the student experience.

    Ken Higgins

    After spending over 10 years in higher ed admissions and financial aid leadership positions, Ken now drives the innovation behind Slate for Student Success. With an understanding that retention and student success are far too underserved in the industry, Ken and his team have a keen focus on changing the higher ed standard as it relates to the student experience.

Watch the recording.