With so much interest in AI, where it falls short, and how it will change the higher education landscape, it was important for Carnegie to ask: What do students think? This session revealed the results of a primary research study of prospective undergraduate students concerning their use of AI, their outlook on the technologies of today, and even whether they can tell the difference between AI-generated marketing copy and copy written by a human. We promise that (most) of the presentation was made and given by Jared, a totally normal human and certainly not a robot in disguise.

 

Your Presenter.Your Presenter.

  • Jared Brickman SVP, Research
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    Persona The Creative and Analytical Theorist

    The best research tells a story. Dr. Jared Brickman, who built the Carnegie research program, weaves research narratives into practical strategy. With a doctoral degree from Washington State University in communication campaign analysis, Dr. Brickman has experience leading research teams, has power user status in Qualtrics, and has successfully moderated hundreds of focus groups. He is an innovator who has won awards for his research on mobile health, viral web content, and online social support systems. Active in the research community, Dr. Brickman has brought peer-reviewed papers to conferences for Carnegie and served on the editorial board for the New Media and Society, an academic journal.

    Jared Brickman

    The best research tells a story. Dr. Jared Brickman, who built the Carnegie research program, weaves research narratives into practical strategy. With a doctoral degree from Washington State University in communication campaign analysis, Dr. Brickman has experience leading research teams, has power user status in Qualtrics, and has successfully moderated hundreds of focus groups. He is an innovator who has won awards for his research on mobile health, viral web content, and online social support systems. Active in the research community, Dr. Brickman has brought peer-reviewed papers to conferences for Carnegie and served on the editorial board for the New Media and Society, an academic journal.

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