As the pandemic tossed most campuses into chaos, the uncertainty over the past year was further complicated by ongoing demographic shifts that challenge traditional undergraduate models around the country. As campuses were already seeking to diversify revenue, the pandemic only accelerated the new and necessary roles of continuing and graduate education. The quick pivot online also raised questions on what tomorrow’s education will look like, at all levels—but what does that mean for connecting students to our brands and campuses? Join this session to learn how graduate enrollment marketing strategies can shift to meet the needs of the evolving graduate digital consumer/learner and the demands of our campuses.