From Research to Enrollment: Understanding, Engaging, and Influencing Prospective Students on LinkedIn, in Search, and on Your Site

Tuesday, October 17th at 11:25 AM    |    Pickney Room

You can’t control when prospective students start their decision-making process, but you can be in the right place when they do and help guide their decisions every step of the way. Carnegie and LinkedIn have partnered to deliver valuable insights into the prospective student journey for online program enrollment and the ways in which prospects use LinkedIn and other forms of social media to inform their enrollment decision-making process.

In this session, you’ll learn how prospective students are interacting with colleges and universities on LinkedIn, through search, and on your websites. We’ll share tactics and strategies that utilize LinkedIn’s advertising options, website best practices, and optimizing search results to help your institution drive high-quality leads with strong intent and a higher likelihood to enroll at a lower cost per enrollment.

 

Meet the Team.Meet the Team.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
    Email LinkedIn
    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Jim Kelly Senior Director, Client Success
    Email
    Persona The Gritty and Amusing Emcee

    Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.

    Jim Kelly

    Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.