Events WHEN & WHERE
+ Mar 8, 2023 - Mar 10, 2023
+ 12:15 pm - 3:00 pm
+ Lancaster County Convention Center & Marriott Penn Square
+ 25 S Queen St Lancaster, PA 17603
CUPRAP Spring Professional Development Conference
Benchmarking Digital Marketing in Higher Ed 2023
Friday, March 10 at 10:30-11:45 am
Presented by Jaime Oleksik
In 2020, we conducted a survey to improve higher education’s understanding of digital marketing services and goals at colleges and universities. Now, over two years later, we want to know what’s changed. What channels do institutions use to reach key audiences? How much money are they spending on social media? Who’s responsible for strategy and execution? The findings from our latest survey will be reviewed and presented in this session. Learnings will include:
- How much institutions spend on digital marketing.
- Institutional advertising goals for social media and paid search.
- Where institutions advertise on social media.
- Other interesting insights: influencer marketing, SEO, buyer personas, and email strategy
Meet us at the Carnegie Booth.
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Jaime Oleksik VP, Business DevelopmentPersona The Meticulous and Inquisitive Adventurer
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team. -
Mark Cunningham EVP, Graduate + Online SolutionsPersona The Adventurous and Caring Patron
Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.
Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.