Manhattanville University Case Study
Strategies for Long Term Success
The Challenge
Manhattanville University needed a comprehensive strategic marketing partner across digital and Slate services. The University had worked with Carnegie in smaller capacities but launched a fully integrated partnership in 2021.
The Strategy.
Following an in-depth discovery process around their target audiences and goals, we launched a comprehensive undergraduate-focused enrollment marketing plan in fall 2021. Strategies included Display Retargeting, social media, paid search, IP Targeting, and Search Engine Optimization. We also worked with Manhattanville for Slate communications and optimization, ensuring the University was leveraging the CRM to its full potential in tandem with digital strategies. Our recommendations for Manhattanville focused on maximizing its opportunities as a small college in a competitive market.
The Results.
During the last two years, Manhattanville has seen increases in all areas of the first-year enrollment funnel, including a more than 30% increase in applications and admits, and more than 60% increase in new student deposits. We are proud to serve as ongoing trusted partners across our full suite of services.
30%
Increase in applications and admits
60%
Increase in new student deposits
“Carnegie is a large company that understands the value in each client thus making it feel like you are working with a small company that is fully invested in your success. Having worked with their teams based in different areas throughout the mid-Atlantic region, I can say that my experience has been nothing less than exceptional with each partnership. Their team members are subject matter experts that aren’t focused on “getting the big contract” but instead take the time to develop strategies for short- and long-term growth, that can also be adjusted in a timely manner if needed. I look forward to continuing our partnership for years to come.” Troy Cogburn
Vice President for Enrollment and Marketing
Manhattanville University
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