Florida Atlantic University Case Study
An Efficient and Cost-Effective Way to Connect.
Solutions
The Challenge.
Located in a highly competitive South Florida market, Florida Atlantic University needed an efficient and cost-effective way to connect with prospective students and build its enrollment pipeline. FAU turned to CollegeXpress to provide a high-quality, turnkey approach to support year-round recruitment efforts.
The Strategy.
Millions of prospective students and their families use CollegeXpress as a trusted resource for college and scholarship information. By helping identify the right segmentation options, we connected FAU with prospective student audiences who expressed interest in the University.
The Results.
In terms of both lead quantity and quality, CollegeXpress is one of FAU’s top first sources for inquiries, applicants, admits, and matriculants. CollegeXpress generated more than 12,650 leads for FAU’s fall 2020 class, which then drove results down the funnel. Of the University’s 2020 entering class of 4,200 deposits, CollegeXpress was the first source for 142 students—more than 3% of the class. For fall 2021 admission, CollegeXpress has already generated more than 800 first-source applications, more than 445 admits, and 21 deposits.
850+
COLLEGEXPRESS FIRST-SOURCE APPS STARTED
500+
COLLEGEXPRESS FIRST-SOURCE ADMITS
142
COLLEGEXPRESS FIRST-SOURCE DEPOSITS
3%
OF ENROLLED STUDENTS WERE FIRST-SOURCE COLLEGEXPRESS
“We’re always looking for ways to use our admission resources wisely and invest in sources that produce results. For Florida Atlantic, CollegeXpress delivers high yield for minimal investment. Through CollegeXpress, we’re continuously getting in front of qualified students who are actively engaged in the college search process and interested in FAU.”
MAURA FLASCHNER
Executive Director of Undergraduate Admission
Florida Atlantic University
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