Unlocking the Power of our Google Premier Partnership

Amy Lytle
Nov 25, 2024 Amy Lytle Assistant Director, Paid Search Persona The Curious and Analytical Oracle

As a 2024 Google Premier Partner, Carnegie belongs to an elite group representing the top 3% of agencies in the United States. This recognition isn’t just a badge reflecting our certifications — it represents our commitment to both delivering top-tier performance and strategically innovating our approaches. But what does this mean for our higher education partners? Let’s explore the unique benefits of our partnership with Google.

Exclusive Learning Opportunities

Direct Access to Product Experts

A key advantage of our Premier Partner status is access to Google Ads’ Product Experts, which provides valuable insights into Google’s AI features like smart bidding strategies and broad match keywords. This year, we learned how these tools work together to help reach the 15% of Google searches every day that are new and have never been searched before. By getting answers to our questions on how to effectively leverage these features for higher education, we’re able to enhance our approach to meet the unique needs of our partners.

Exclusive Trainings & Events

Our Strategic Agency Representative at Google develops private trainings exclusively for our team, including a recent workshop on effectively optimizing broad match keywords to work alongside our smart bidding strategies. We’re also invited to private events where we learn advanced lead generation strategies that are directly applicable to our campaigns.

Data-Driven Reporting

Higher Education Trends

As a Premier Partner, we gain access to specialized reports like the Education Insights Quarterly. These detailed reports keep us informed about the latest trends in higher education, including findings like 90% of non-degree students reporting that they’re likely to enroll in another non-degree program. This kind of data supports our in-house research studies and ensures our approach aligns with current industry movements.

Customized Insights

Beyond industry trends, we can also request personalized reports for our campaigns. These reports may include insights that show a campaign’s positioning within the paid media space, data to identify opportunities to expand into new geographies, or reports of emerging high-traffic keywords to capture more market share. Any of these reports can help us to fine-tune our tactics and keep our partners ahead of the competition.

Dedicated Strategic Support

Early Access to Betas

Being a Google Premier Partner provides early access to betas, allowing us to test new features and tools before they’re widely available. We work with our Strategic Agency Representative to identify tests that are most relevant and applicable to our advertising tactics. By staying at the forefront of Google’s innovations, we’re always ready to offer cutting-edge solutions that drive impactful results for our partners.

Timely Updates

By communicating directly with our team at Google, we’re among the first advertisers to learn about major changes within Google Ads. This year, we received early notice of Google’s decision to pivot from their third-party cookie removal plan in favor of a new approach. This kind of notice, which we heard a month before the public announcement, helps us adapt quickly to ensure we stay on top of the ever-changing ad landscape.

Discover the difference our Google Premier Partnership can make for your higher education strategy. Start a conversation today to learn how these benefits can transform your institution’s digital presence.

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