![Nina Petropoulos](https://www.carnegiehighered.com/wp-content/uploads/2022/03/Nina-Petropoulos-Square-Color-WEB.jpg)
Advanced Marketing Attribution and Student Behavior Insights, Built Directly into Your Slate Instance
In higher education, understanding student behavior is crucial for crafting effective enrollment and marketing plans. However, bridging the gap between marketing efforts and enrollment outcomes can be challenging without a comprehensive, integrated solution.
Carnegie has been at the forefront of addressing these challenges with its Clarity product, offering unparalleled insights into marketing attribution and student behavior. Now, we are excited to introduce Clarity powered by Slate, a revolutionary tool designed to leverage your existing Slate CRM system, providing a seamless, cost-effective way to gain actionable insights.
Carnegie’s Clarity powered by Slate
Carnegie is thrilled to offer Clarity powered by Slate, an advanced marketing attribution tool built directly into your institution’s Slate instance. This new product enhances your ability to track and analyze student interactions, making it easier to understand the impact of your marketing efforts on enrollment outcomes. Clarity powered by Slate requires no additional technology or third-party scripts, ensuring a smooth integration with your existing infrastructure.
Key Advantages of Clarity powered by Slate
Seamless Integration
Built directly into your existing Slate instance, Clarity powered by Slate enhances your current infrastructure without requiring additional technology, third-party scripts, or complex integrations. This seamless integration builds upon the Ping data and infrastructure you already have, enhancing it with data collection and analysis capabilities.
Data Transparency
Gain a comprehensive view of your enrollment and marketing data through our Looker Studio Dashboard. This feature offers detailed visualizations of key data points without requiring direct access to Slate. The dashboard allows stakeholders to filter and analyze data in real-time, offering clear insights into behavior trends and the effectiveness of your marketing campaigns.
Enhanced Data Collection
Clarity powered by Slate utilizes the Ping data within your Slate system to track website interactions and student behavior. This integration allows you to better understand your prospects’ interests and engagement patterns by providing actionable insights that can be easily accessed and analyzed by both marketing and admissions teams.
Regular Consultations
Carnegie’s team of experts provides ongoing support to help you interpret your data and refine your marketing strategies. With regular consultations, our team aids in deriving actionable insights from the Clarity powered by Slate dashboard. This dedicated support ensures that your institution can make informed, data-driven decisions, improving both marketing outcomes and enrollment strategies over time.
Comprehensive Attribution Reporting
Clarity powered by Slate offers comprehensive attribution reporting, allowing you to see the direct impact of your marketing initiatives on enrollment outcomes. By eliminating first-touch and last-touch bias, our reporting tools help you understand which tactics drive growth, from digital ads to email campaigns. This insight is crucial for optimizing your marketing spend and strategies, ensuring that you focus on the efforts that yield the best results.
Getting Started
Ready to transform your marketing attribution and gain deeper insights into your enrollment data? Start a conversation with us today to learn more about how Clarity powered by Slate can elevate your institution’s marketing and enrollment strategies. We’re excited to help you unlock the full potential of your Slate system.