Slate Communications Strategist

The Slate Communications Strategist role is in charge of the day-to-day operations and strategic success of their clients’ Slate Deliver campaigns, providing clients with enrollment communications insights by analyzing campaign performance reports.

Responsibilities:

• Slate Campaign Configuration and Monitoring
  • Own the build and maintenance of Slate Deliver campaigns for partner institutions, including email builds (no copywriting or designing), population/rule configuration, report builds, and more
  • Actively communicate with clients about Slate builds, explaining processes, strategy, and implications over scheduled calls or in writing
  • Collaborate closely with members of the client project team (Accounts, Creative, and Slate Strategist Associate) to ensure smooth and accurate campaign operations
• Slate Campaign Strategy
  • Play a crucial role in communication plan creation alongside the assigned copywriter, providing strategic insights based on past campaign performance and industry trends
  • Analyze Slate reports to note takeaways and recommendations to optimize campaign performance and conversion; present strategic findings to clients via regular campaign check-in calls
  • Take the strategic lead in renewal  presentations for each client, providing overall insights on key outcomes and recommendations for the next cycle in collaboration with the Slate Strategist Associate
  • Collaborate with strategists across the company to provide integrated strategic recommendations for clients 
• Internal Project Contribution
  • Contribute to team innovation ideation conversations, taking ownership of projects, processes, and integrations that interest them and meet the needs of the team
• Supervisory Responsibilities
  • Potential to directly manage one Slate Strategist Associate, meeting regularly with them, providing mentorship and guidance, and overseeing their growth and development
  • Provide constructive and timely performance evaluations for direct report

Qualifications:

• Thorough knowledge of Slate communications operations through Deliver; working knowledge of enrollment communications strategy and Slate campaign reporting
• Excellent organizational skills; attention to detail, multitasking, prioritization, and decision-making skills
• Interpersonal skills to positively collaborate with team members and represent the company to clients
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Must be able to work at a computer for prolonged periods

Experience

• Associate/Bachelor’s degree or equivalent life/work experience
• Minimum of 1 year of intermediate to advanced experience in Technolutions Slate CRM; experience within the Deliver module required
• Minimum of 1 year of experience in higher education

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

 

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.