Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Southwestern University Case Study
Southwestern University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our Events.

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Mar 12, 2025 - Mar 14, 2025
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Mar 24, 2025 - Mar 26, 2025
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Mar 25, 2025
Slate Tiny Trainings | The Entity to Dataset Connection
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Our News + Insights.

Flavor header image for the blog "Why Higher Ed Matters"
Industry Insight | Mar 11
The challenges facing higher education aren’t just about policy—they’re about perception. Institutions must go beyond policy debates and clearly articulate their broader value to their community. Colleges and universities are not just places of learning—they fuel innovation, drive economic mobility, and strengthen communities. Now more than ever, higher education leaders must work together to ensure this message resonates. Here’s where to start.
Flavor header image for the blog "Personality Science in Higher Education: Building a Humanized Brand"
Brand Strategy | Mar 13
In today’s higher education landscape, traditional marketing strategies—built on demographics, test scores, and zip codes—no longer provide the depth needed to engage and convert modern students. While demographics tell us who and where—they don’t tell us why.
Flavor image for the blog: "How to Transform Google Ads Performance with Automated Scripts"
Digital Marketing | Feb 26
As student search trends and the higher education industry continue to evolve, Google Ads Scripts provides an effective tool that is utilized to efficiently manage campaigns. These blocks of JavaScript code assist in developing data-driven campaign insights and optimizations that are utilized to further maximize the impact PPC and Performance Max campaigns have on reaching your enrollment goals.
Carnegie welcomes Shankar Prasad as Chief Strategy Officer
Carnegie News | Feb 27
Carnegie is excited to announce that Shankar Prasad has joined its senior leadership team as Chief Strategy Officer. With an extensive background in higher education leadership, strategic innovation, and institutional growth, Shankar brings invaluable expertise to Carnegie at a time when colleges and universities are navigating unprecedented change.
Flavor header image for the blog: "Five Digital Marketing Strategies to Kickstart Community College Enrollment in 2025"
Digital Marketing | Feb 25
With 2025 already underway, community colleges have a unique opportunity to leverage digital marketing strategies to drive enrollment growth this year. As prospective students continue to rely on online resources to explore colleges and programs, it’s more important than ever that your institution meets them where they are.
Flavor header image for the blog: "LinkedIn Thought Leader Ads for Higher Ed"
Digital Marketing | Feb 24
Standing out on crowded social feeds can be a challenge—especially for higher education institutions. While organic social media is vital, pairing it with paid advertising strategies has proven to be an increasingly effective way to amplify your reach and impact.
Enrollment Strategy | Feb 20
Connecting with prospective students is harder than ever before due to decreasing attention spans and increasing competition for attention—you’ve heard it all before. What you haven’t heard: Carnegie’s Lead Generation service now gives you a competitive edge.
Flavor image for the blog "How Social Media Platforms Ensure Safety for Minors"
Digital Marketing | Feb 14
In this digital age, social media platforms are vital tools for universities and colleges to connect with prospective students. However, engaging with prospective students, many of whom are minors, comes with important privacy and safety considerations. Major platforms like Meta (Facebook and Instagram), Snapchat, TikTok, and LinkedIn have recognized these challenges and implemented robust safety measures to protect young users. 
Flavor image for the blog "How to Maximize Yield After the Application Deadline"
Enrollment Strategy | Feb 11
Your application deadline has come and gone. Wherever the number is now, your applicant pool isn’t going to grow any further. So what can be done to move as many students as you can from admitted to enrolled?
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Financial Aid Optimization | Feb 07
Enrollment professionals at colleges and universities are accustomed to April being a month of uncertainty. Admission teams read the tea leaves of deposit progress, yield event attendance, email open rates, and any other available indicator of interest and engagement, knowing that a significant portion of first-year student commitment deposits will arrive in the days preceding May 1.
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