The “Amazon Effect” in Higher Ed: Creating Meaningful Personalization for Prospective Students

When we talk about the “Amazon effect,” we usually think about disruption in the retail industry – not the dramatic shift in consumer expectations for immediacy and user personalization. But the reality is that students, like most consumers, expect a personalized experience during their college search process – just like they do for their Netflix and Amazon accounts.

To appeal to new generations of students who demand clearly articulated value propositions, new delivery channels, and student-centric experiences, colleges and universities need creative and strategic ways to distinguish themselves from the competition. Enter personalization.

Join us for a 60-minute, live webinar where we deliver the roadmap for how colleges and universities can integrate personalization along every step of the prospective student journey: from stealth applicants to CRM integration, to website content. Get a better understanding of what personalization should look like, what you should be aspiring to do, and how you can reach across the aisles between marketing and communications and admissions to deliver tangible results.

You’ll learn:

  • Why personalization should be a critical component of your marketing ecosystem
  • Ways to integrate personalization strategies with your CRM and website – and build buy-in across internal departments
  • How personalization attribution can identify prospective students before they opt-in to your CRM
  • Strategies and tactics for measuring meaningful results

Your Presenters.Your Presenters.

  • Voltaire Santos Miran EVP, Creative
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    Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Nina Petropoulos Director of Product, Clarity
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    Persona The Resilient and Curious Ambassador

    As part of the Inbound Marketing team, Nina Petropoulos works closely with clients to design and develop custom interactions through Carnegie Clarity™️as well as gather insights on clients' unique audiences. Nina’s mission is to create relevant and tailored experiences for prospective students as they navigate a variety of higher ed websites, while maintaining a high level of web standards and brand styles for each institution. Before joining Carnegie Dartlet, Nina was a freelance web developer who offered design, development, and consultation services throughout her education at the University of Massachusetts Lowell, where she studied English.

    Nina Petropoulos

    As part of the Inbound Marketing team, Nina Petropoulos works closely with clients to design and develop custom interactions through Carnegie Clarity™️as well as gather insights on clients' unique audiences. Nina’s mission is to create relevant and tailored experiences for prospective students as they navigate a variety of higher ed websites, while maintaining a high level of web standards and brand styles for each institution. Before joining Carnegie Dartlet, Nina was a freelance web developer who offered design, development, and consultation services throughout her education at the University of Massachusetts Lowell, where she studied English.

  • Matthew Herr Senior Slate Strategist + Integrations Manager
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    Persona The Inquisitive and Innovative Inventor

    As Integrations Manager for Carnegie's Slate Optimization division, Matt Herr is hands-on in the Slate integrations process, ensuring that client data moves seamlessly while data integrity is maintained. With more than 14 years of varied experience in enrollment management and having worked in more than 30 Slate instances at Carnegie, it’s safe to say Matt has walked in our clients' shoes and can provide innovative ideas and efficiencies to automating processes.

    Matthew Herr

    As Integrations Manager for Carnegie's Slate Optimization division, Matt Herr is hands-on in the Slate integrations process, ensuring that client data moves seamlessly while data integrity is maintained. With more than 14 years of varied experience in enrollment management and having worked in more than 30 Slate instances at Carnegie, it’s safe to say Matt has walked in our clients' shoes and can provide innovative ideas and efficiencies to automating processes.

Watch the Recording.