With the rising consumer expectations and regulatory developments, we are entering a new era of privacy concerns. How can we adjust our higher education digital marketing strategy to adapt to this new world? 

In January 2022, the Austrian Data Protection Authority ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR) laws. Rendering Google Analytics virtually illegal in Austria. What does this mean for the future of Google Analytics in the United States  and how can colleges and universities prepare for changes that are sure to come? 

What You’ll Learn:

  • Steps you can take to ensure your Google Analytics accounts complies with privacy laws 
  • The different types of Cookie consent banners and why they matter in a Cookie-less Google Analytics 
  • How you can implement Google Analytics 4 (GA4) to better meet privacy regulations 

Meet the Expert.Meet the Expert.

  • Joy Wang Digital Marketing Analyst
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    Persona The Resilient and Forward-Thinking Oracle

    Joy Wang is a Digital Marketing Analyst on Carnegie's Analytics team. She’s responsible for Google Analytics assessments, analytics consulting projects, and dashboard building for clients. Joy also troubleshoots and answers questions regarding Google Analytics and Google Tag Manager setups. Prior to joining Carnegie, she worked as an analyst intern, providing data analytics support to various teams. A data-driven storyteller with a great passion for digital marketing and the education industry, Joy graduated from Brandeis University with a master's degree in Business Analytics.

    Joy Wang

    Joy Wang is a Digital Marketing Analyst on Carnegie's Analytics team. She’s responsible for Google Analytics assessments, analytics consulting projects, and dashboard building for clients. Joy also troubleshoots and answers questions regarding Google Analytics and Google Tag Manager setups. Prior to joining Carnegie, she worked as an analyst intern, providing data analytics support to various teams. A data-driven storyteller with a great passion for digital marketing and the education industry, Joy graduated from Brandeis University with a master's degree in Business Analytics.

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