Break Up With Your Homepage, ‘Cause I’m Bored

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WHEN & WHERE
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.) During this webinar, we'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.

What You'll Learn:

  • Why the universal university homepage phenomenon happens.
  • Five strategies for avoiding the “regression to the mean”.
  • The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
  • Key steps to take in between redesigns to set yourself up for long-term success.

Your Presenter.Your Presenter.

  • Voltaire Miran Santos EVP, Web Strategy Information Architecture, Content Strategy, Governance
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    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Miran Santos

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

Watch the recorded webinar.