For most institutions, the current realities for fall 2020 have yet to pass. At the same time, we must not lose sight of the new opportunities emerging for fall 2021. Getting your digital marketing plans in place has never been more critical in a time of uncertain on-campus events, disruption to our traditional efforts, and enhanced engagement online. This is not the time to go dark but rather a time to shift your channel strategy to capture the attention of all the eyeballs staring at screens all day. In this webinar, we’ll lay out ideas for effectiveness this fall, take a look at changes to the competitive landscape, and give you our take on the channel strategies you should consider for recruiting your class for 2021.