CollegeXpress Student Insights Report
The Voice of Prospective Students: What They Want You to Know
What if you could hear what over 6,400 high school students want you to know about their college search process; their experiences with communications, marketing, and websites; and what they’d recommend schools do differently or better?
The CollegeXpress Student Insights report offers unprecedented access to the minds and psyches of your student prospects.
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Data highlights.
This survey was created to get a full-picture view of the college search process from all high school levels. Each grade was presented with a similar survey with some questions altered to better reflect where the student was in their college search journey. Questions included free-form entry, multiple choice, and check boxes (“select all that apply” questions). Responses provided both qualitative and quantitative data. Quantitative data was analyzed using SPSS. The 16,500 responses to free-form entry questions were coded and categorized.
40%+
of students are searching for schools before junior year
70%
of juniors reported that there were schools at the top of their list that they did not know existed before they started their college search
35%
of students noted that location is a reason why they chose not to apply to a school
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