Let’s face it: marketing and enrollment leaders often struggle to find common ground. For higher education institutions to thrive in a post-COVID-19 world, the resources, ratios, and tactics between enrollment and marketing must be reconsidered to ensure the best chance of enrollment success. This session will dive deep into effective comm-flow and marketing practice redesign, the shift and focus on yield, marketing and enrollment cycle strategies, measurements, and data-driven techniques that will improve your ROI for this cycle and beyond.