Market Intelligence

The more you know, the better you’ll target, the smarter you’ll work, the more confidence you’ll have. This is what market intelligence is all about—empowering you to make important strategic decisions. Market intelligence comes from accessing the right data, asking the right questions of the right audiences, and producing an actionable and digestible analysis. We’re here to help with your custom query or to optimize the tools and data you already possess. We’re all about the answers without the fuss, and we only provide actionable and understandable results.

We’re often asked, “When is the right time to invest in market intelligence?” Market intelligence may be critical to the start of your brand project or enlightening at the end of a digital campaign. It might supply the information you need to overcome an obstacle in the midst of your enrollment planning work. The short answer: It’s always a good time for intelligence.

HOW CAN I BETTER UNDERSTAND MY POSITION IN THE MARKET?

A Competitive Analysis is a great start! Our seasoned strategists will explore your positioning against your direct competitors and then deliver in-depth insights on brand expression and quality rankings relative to your competitive set. This analysis allows you to clearly see where your institution has opportunities for authentic positioning, empowering you to stand apart from the herd. Is  your market-position question more specific to your digital presence or your overall market share? A Digital Perception Study will deliver these answers for you.

IN WHAT MARKETS AM I MOST LIKELY TO FIND MY RIGHT-FIT PROSPECTS?

This is a layered question and should start with a discovery of where you stand. You may want to dive right in with a Market Opportunity Analysis, which will provide you with provable market-viability data to align your goals and your new market expansion. A Zip Code Module would help identify new lookalike markets for enrollment success and can evaluate saturation in existing markets—pinpointing zip codes where you can make gains. Your team might also want to tackle the whole picture with a Strategic Marketing or Strategic Enrollment Plan. We have an entire suite of Market Analysis tools for you to explore. We’ll meet you where you are.

WHAT IS THE BEST WAY TO OPTIMIZE FOR THE CAPTIVE AUDIENCES I ALREADY HAVE?

Laying the foundation for behavioral data collection could come from a proper Google Analytics set-up or a Search Engine Optimization Audit. This type of data can help inform an optimization plan for any of your website audiences. Carnegie Clarity™ is a great option for schools ready to personalize their on-site experience and drive conversions. Or you may want to take your optimization questions directly to your audience with a Custom Survey. The possibilities are many. Bring us your query and we’ll devise a custom approach to secure the answers you need.