Enrollment Pipeline + Management

Vying for attention and engagement in higher education is a hyper-competitive proposition. Why? Because today’s students no longer adhere to a linear progression from engagement to enrollment. Today’s prospective students are incredibly savvy, are brand-conscious, and each day have more information at their fingertips.

We don’t ascribe to the more is more, philosophy. We don’t promise increased enrollment by sending to the masses through one primary channel. Instead, we collect and interpret intelligent, market-driven, student-centric data and then leverage findings to comprehensively curate  your enrollment plan, including distinct and targeted content that is customized for each university.

As a result, we help position your university in key markets, build audience affinity through data-driven personalization, and create authentic interactions through integrated enrollment and marketing strategies that are optimized for your enrollment ecosystem.

WHERE CAN I FIND BETTER QUALIFIED STUDENTS TO SUPPORT MY ENROLLMENT PIPELINE?

Your solution might include generating early pipeline leads via CollegeXpress, Digital lead generation and refreshed Creative Campaigns. It might also begin with a Market Opportunity Indexing to find the students previously over looked in your existing markets or a Zip Code Model to identify new lookalike markets, where you will find enrollment success. But you tell us, where shall we begin?

HOW DO I RUN AN EFFECTIVE STUDENT SEARCH ON A LIMITED BUDGET? 

Sometimes there is a very clear way to begin – in this case it’s a supported in-house Slate Student Search execution, a key pillar of the Carnegie Student Search. If you’re not ready to bring Student Search in-house, we get that. Your solution could be advanced student segmentation with Carnegie Motivator and a sampling of our Market Analysis before deploying IP Targeting and Retargeting. Lean on us and we’ll build it together.

IS ADDING AN IN DEMAND PROGRAM THE ANSWER TO ACHIEVING ENROLLMENT GROWTH? 

Maybe? Maybe not. We can get you a definitive answer. We might get there with a Program Potential Assessment and/or a Market Insights Survey. You might decide you need to take a step back and fully assess your enrollment situation with an Enrollment Analysis or Strategic Consult to have a partner’s support. We’ll find the right solution together.