Today’s students expect more than just static forms—they want personalized, interactive content that speaks to them and provides them something in return. To capture genuine inquiries from students who are actively expressing interest, higher education institutions need to deliver digital experiences that feel relevant, responsive, and built just for them.
We are excited to announce Personalized Digital Experiences as part of our Digital Marketing services—helping institutions turn interest into action through interactive, high-conversion tools. This solution delivers dynamic, student-driven experiences that generate more leads, capture valuable data, and drive deeper engagement across your digital channels. Develop and deploy an experience anywhere—embedded on websites or in emails, accessible via QR codes, and shared and promoted on social channels—to engage with your student population wherever they are.
How Our Personalized Digital Experiences Service Works
Carnegie’s Personalized Digital Experiences is a powerful lead generation and engagement tool that drives student action through interactive, high-conversion experiences. Through quizzes, polls, and tailored experiences, institutions can capture high-intent inquiries, collect actionable data, and enhance engagement across multiple digital channels—web, email, and social—all while seamlessly integrating with existing CRMs. Institutions benefit from deeper insights, stronger engagement, and a proven increase in inquiry volume.
Key Features
Interactive Student Experiences
Through engaging quizzes, personality tests, polls, and interactive videos, students have more ways to engage with your institution, giving you more tools to tailor their experience to specific recruitment, retention, or engagement goals. Our expert strategists handle the entire design and development process and seamlessly integrate with your institution’s branding, resulting in a consistent and professional experience for students.
Zero-Party Data Collection
The data collected is entirely yours. Personalized Digital Experiences provide value to students in exchange for their information, giving you highly accurate and actionable insights into student preferences, interests, and needs.
Personalized Student Journeys
Experiences are dynamic and adaptive, tailoring based on student responses and creating relevant, personalized pathways. The data you collect allows segmentation of the student population in groups with shared characteristics, enabling highly targeted communication and outreach.
Seamless Integration and Deployment
Collected data is integrated with your existing CRM to streamline data management. This means the experience doesn’t begin and end on a single page of your website. We use a multitude of channels to reach students — websites, social media platforms, email campaigns, and QR codes.
Get Started: Elevate Your Digital Marketing Strategy With Personalized Experiences
Higher education institutions must innovate to stand out in a competitive market. As schools are asked to do more with less, it’s time to look beyond the usual standard forms.
Personalized Digital Experiences fit seamlessly within the Carnegie Clarity portfolio—our proprietary website personalization and marketing attribution solution with a proven track record of success. This new tool delivers dynamic, personalized content that drives action, resulting in significantly higher engagement and lead capture rates. In fact, across industries, these interactive experiences have been shown to generate up to 7x more leads than standard forms.
Start a conversation with us today to learn more about Personalized Digital Experiences and how they can help you engage students, capture more leads, and elevate your digital strategy.