Explore the advanced capabilities of Google Analytics 4 (GA4) for tracking, analyzing, and leveraging data to drive strategic decisions. This session highlights innovative approaches to understanding user behavior, such as monitoring application submissions, evaluating campaign performance, and uncovering insights across the student journey. Learn how institutions use GA4 to refine their strategies and achieve measurable results.

 

Your Presenter.Your Presenter.

  • Elizabeth Glass Director, Google Analytics
    Email
    Persona The Industrious + Investigative Researcher

    As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.

    Elizabeth Glass

    As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.

Watch the recording.