As community colleges prepare for the FY ’26 budget cycle, ensuring marketing dollars go further is more critical than ever. This session will explore how institutions can stretch limited resources to maximize student engagement and drive measurable results. Learn how to leverage hyper-targeted digital strategies, optimize campaign performance with data, and showcase ROI to strengthen budget requests. Walk away with practical insights to help your institution navigate budget constraints while maintaining a strong marketing presence throughout the year.

 

Your Presenter.Your Presenter.

  • Kristy Phillips Senior Director, Community College Solutions
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    Persona The Independent and Meticulous Perfectionist

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

    Kristy Phillips

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

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