As online safety concerns grow, platforms like Meta, TikTok, Snapchat, and LinkedIn are implementing stricter audience restrictions and protective tools for younger users. This session explores the implications of these changes on advertising strategies and offers actionable insights to adapt campaigns effectively within the evolving regulatory landscape.

 

Your Presenter.Your Presenter.

  • Amy Orlando Director, Social Media Marketing + Digital Strategy
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    Persona The Competitive + Sophisticated Idealist

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

    Amy Orlando

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

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