Learn how Carnegie’s Conversion Rate Optimization (CRO) helps colleges and universities turn more website visitors into inquiries and applications. In this quick explainer, Jack Calderini, Senior Director of Digital Integrations, walks you through our data-driven process—from auditing your analytics setup to tracking user behavior with tools like GA4 and Microsoft Clarity. See how we develop hypotheses, run A/B tests, and deploy winning strategies that improve user experience and increase conversions.

 

 

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  • Jack Calderini Sr. Director, Digital Integrations
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    Persona The Inventive and Curious Ranger

    Jack comes from a background in marketing, account management, and data analysis. Before joining Carnegie, he worked as an account manager at a small marketing agency specializing in the real estate industry. At Carnegie, Jack manages a small team of specialists responsible for all Google Tag Manager conversion tracking, Zapier implementation, and CRM integrations. He also works on key clients to integrate data from all digital teams (paid digital marketing, Google Analytics, Carnegie Clarity, SEO) to meet a client’s goals, tell a story, and support recommendations and optimizations.

    Jack Calderini

    Jack comes from a background in marketing, account management, and data analysis. Before joining Carnegie, he worked as an account manager at a small marketing agency specializing in the real estate industry. At Carnegie, Jack manages a small team of specialists responsible for all Google Tag Manager conversion tracking, Zapier implementation, and CRM integrations. He also works on key clients to integrate data from all digital teams (paid digital marketing, Google Analytics, Carnegie Clarity, SEO) to meet a client’s goals, tell a story, and support recommendations and optimizations.

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Learn more about Carnegie’s Conversion Rate Optimization.