In today’s digital landscape, keeping a social media presence engaging and effective is a tall task. Between shifting algorithms, inconsistent content strategies, and limited resources, it can be tough to maintain momentum—especially in a crowded higher education market.
We are excited to integrate Organic Social Media into our Digital Marketing services to bring strategic and engaging unpaid social strategies to our partners. These new services bring strategic, data-informed, and expert-led organic social strategies to our partners—helping strengthen your brand, boost engagement, and stay relevant across platforms.
How Our Organic Social Media Service Works
Our Organic Social Media Services are designed to meet colleges and universities where they are—whether you need a data-driven audit, strategic content development, or real-time social listening.
Each service is available individually or as part of a comprehensive strategy, allowing your institution to choose the level of support that fits your goals. Whether you’re looking for insights into current performance, expert content recommendations, or audience sentiment analysis, our team provides the expertise to help you stay relevant, visible, and impactful across social platforms.
When paired with paid social media efforts, organic marketing strategies help create a cohesive, full-funnel approach that strengthens your digital presence, enhances audience engagement, and drives meaningful impact.
Key Features
Organic Social Media Audit
A strong organic social media strategy starts with understanding where you stand. We’ll assess your institution’s current performance, identifying your strengths, weaknesses, and opportunities for growth. Through in-depth analysis, we evaluate trends, content effectiveness, platform performance, and audience behavior to create actionable recommendations to enhance your digital marketing strategy and drive meaningful engagement.
Content Strategy and Development
Content is at the heart of social media success. We’ll craft a custom content strategy that fits your institutional voice and brand, adapts to audience behavior and platform best practices, and works toward your goals. Whether it’s increasing engagement, growing your audience, or refining your messaging, our team provides expert guidance on what to post, when to post, and how to craft content that resonates with your target audience. Our team will also stay on top of all the latest trends to make sure your content is relevant and eye-catching.
Social Listening
Understanding your audience is critical to creating meaningful engagement. We’ll keep you informed with real-time monitoring of online conversations, audience sentiments, and trending topics—helping you stay ahead of what’s happening across social platforms. These insights will guide engagement strategies and inform adjustments to both current and future content.
Seamless Integration with Paid Social
Organic and paid social media efforts work best when aligned. When paired with paid advertising, features from both services will work together to offer a full-service approach that maximizes reach, builds community, and enhances student engagement across platforms.
Get Started: Elevate Your Organic Social Media Strategy
In an online world, a strong social media presence and strategy is a must for higher education institutions. Start a conversation with us today to learn more about organic social media and how it can elevate your digital marketing.