Creative Consultation & Training
We show your stakeholders how to use your brand strategy to shape the communications they create every day. In live training sessions, one-on-one consultations, and creative reviews, we equip you with the most potent sales tool of all—empowered staff who are ready to harness your authentic personality and student personas in their messaging. Customized training plans include storytelling best practices, and visual and verbal communications tactics that lay the groundwork for consistent, confident expression.
Home
Consultation & Creative Review
What is helping or hindering your current creative? Our creative experts uplift your projects and provide direction, counsel, and feedback. Our copy, design, and image review and real-time editing services ensure superlative tone, style, and storytelling. We recognize that questions and needs arise when producing collateral that speaks to your brand story and students, and we are ready to provide flexible support.
Creative Training
We advance the confidence and capabilities of your communicators through deep-dive messaging, imaging, and design training. This gathering of minds delivers visual and verbal archetype and content strategy theory and execution, with customized practice sessions that address your immediate needs.
Creative Consulting Services
- 2-3-Day Creative Blitz—Dig deep into personality application and planning for upcoming creative execution. Our summit is a jam-packed, intensive multi-day engagement empowering your creative decision-makers to own and apply your brand story.
- Personality Training—Advance the confidence and capabilities of your communicators through best-practice message, photo, and design training, with customized practice sessions that address your needs.
- Student Persona Training—Learn how best to craft communications that speak to your students’ motivations and drivers. We teach your communicators how to craft copy and imagery to target core student groups on campus.
- Asset Collection Training—Advance the confidence and know-how of your visual producers with a focused deep dive into photo and/or video production and collection training, with emphasis on telling authentic stories that excite and engage.
- Social Media Presence w/ Message Training—Arm your strategic and digital communications staff with a focused deep-dive message training, with emphasis on best practices for writing organic Social Media and personified storytelling.
- SEO w/ Message Training—Arm your strategic communicators with a focused deep-dive personality-based message training for web, with emphasis on SEO content creation and strategy utilizing keywords, metadata, and calls to action.
“I cannot overstate the value of the creative blitz. I Consider it an indispensable phase of Carnegie Dartlet’s process. The direct impact on the resulting creative work and the world-class professional development for my team was well worth the price of admission many times over.” Adam Bickle
Director of Marketing
St. Ambrose University
Related Services.
Related Content.
-
5 Simple Rules for Creating Effective Banner Ads
Poor branding, flat messaging, and meager user experiences are fighting against your display advertising campaign. These tips will help your banner ads stand out and shine amongst... -
Samford University Case Study
Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students. -
Samford University’s Marketing Success Story
It’s an incredibly rewarding experience for all of us at Carnegie when we have the privilege of working with a university through key phases of marketing and...
Build your creative strategy.
Start Today.