Back by popular demand, Carnegie’s Digital Marketing Workshop is a free, one-day virtual event for digital marketing professionals. Carnegie’s team of experts will deliver content that is timely and relevant to our current landscape and applicable to all audiences, including undergraduate, graduate, online, adult, transfer, community colleges, and continuing education.

As an attendee, you are invited to take in the full day of content or pick and choose sessions that work best with your calendar.

 

Register Today!

 

Digital Marketing Workshop

Schedule

Tuesday, April 1

10:00am - 10:45am ET

Advertising in the Age of Social Media Restrictions for Minors

As online safety concerns grow, platforms like Meta, TikTok, Snapchat, and LinkedIn are implementing stricter audience restrictions and protective tools for younger users. This session explores the implications of these changes on advertising strategies and offers actionable insights to adapt campaigns effectively within the evolving regulatory landscape.

11:00am - 11:45am ET

Online Program Experience (OPX): The Unbundled, End-to-End Solution to Amplify University Capabilities

The online education landscape—including degree completion, graduate programs, and non-credit offerings—has undergone unprecedented change, with no signs of slowing down. Political uncertainty, increasing competition, dissatisfaction with traditional business models, and mounting revenue pressures have left colleges and universities searching for new solutions to not only grow but, in some cases, survive.

12:00pm - 12:45pm ET

Maximizing Community College Marketing Budgets: Smart Strategies for FY '26

As community colleges prepare for the FY '26 budget cycle, ensuring marketing dollars go further is more critical than ever. This session will explore how institutions can stretch limited resources to maximize student engagement and drive measurable results. Learn how to leverage hyper-targeted digital strategies, optimize campaign performance with data, and showcase ROI to strengthen budget requests. Walk away with practical insights to help your institution navigate budget constraints while maintaining a strong marketing presence throughout the year.

1:00pm - 1:45pm ET

Search Experience Optimization: The New SEO

Get the web content marketing recipe to unlock higher brand awareness, website traffic, and conversions in the age of AI. In this session, we will discuss the shift from search engine optimization to search experience optimization with the rollout of AI-powered generative engines. You will learn how to utilize thought leadership content to address student needs and discover ways to maximize your marketing results by repurposing content into different formats.

2:00pm - 2:45pm ET

2025 Streaming Trends and Strategies for Higher Education

Streaming platforms are evolving rapidly, reshaping how audiences consume content and engage online. This session delves into the latest trends in streaming, including platform preferences, emerging content formats, and Carnegie’s enhanced approach to attribution tracking. Gain actionable insights on integrating these trends into a digital strategy tailored to colleges and universities. Learn how to leverage streaming effectively for brand awareness, student recruitment, and community building.

3:00pm - 3:45pm ET

Making Data-Driven Decisions with GA4

Explore the advanced capabilities of Google Analytics 4 (GA4) for tracking, analyzing, and leveraging data to drive strategic decisions. This session highlights innovative approaches to understanding user behavior, such as monitoring application submissions, evaluating campaign performance, and uncovering insights across the student journey. Learn how institutions are using GA4 to refine their strategies and achieve measurable results.

4:00pm - 4:45pm ET

From Click to Commitment: An Introduction to CRO for Higher Education

You invest thousands of dollars each year to drive prospective students to your website—but what happens once they get there? Is your site truly user-friendly and effective? Are visitors finding the information they need, or are they dropping off before taking action?

Through the science of Conversion Rate Optimization (CRO), we uncover data-driven insights to better understand user behavior and intent—helping you make strategic, incremental improvements through experimentation that drive higher inquiries, applications, and enrollments.

Join us as we break down CRO for higher education—what it is and why it matters.

Meet the Experts.Meet the Experts.

  • Cayli Armstrong Assistant Director, Programmatic + Digital Strategy
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    Persona The Entertaining and Considerate Confidant

    Before joining Carnegie, Cayli worked at The University of Massachusetts Club in Boston as a Member Relations Coordinator, where she was responsible for the planning and execution of all marketing and communications. Her passion for delivering quality results makes her excited to exceed Carnegie’s client expectations.

    Cayli Armstrong

    Before joining Carnegie, Cayli worked at The University of Massachusetts Club in Boston as a Member Relations Coordinator, where she was responsible for the planning and execution of all marketing and communications. Her passion for delivering quality results makes her excited to exceed Carnegie’s client expectations.

  • Jack Calderini Director, Digital Integrations
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    Persona The Inventive and Curious Ranger

    Jack comes from a background in marketing, account management, and data analysis. Before joining Carnegie, he worked as an account manager at a small marketing agency specializing in the real estate industry. At Carnegie, Jack manages a small team of specialists responsible for all Google Tag Manager conversion tracking, Zapier implementation, and CRM integrations. He also works on key clients to integrate data from all digital teams (paid digital marketing, Google Analytics, Carnegie Clarity, SEO) to meet a client’s goals, tell a story, and support recommendations and optimizations.

    Jack Calderini

    Jack comes from a background in marketing, account management, and data analysis. Before joining Carnegie, he worked as an account manager at a small marketing agency specializing in the real estate industry. At Carnegie, Jack manages a small team of specialists responsible for all Google Tag Manager conversion tracking, Zapier implementation, and CRM integrations. He also works on key clients to integrate data from all digital teams (paid digital marketing, Google Analytics, Carnegie Clarity, SEO) to meet a client’s goals, tell a story, and support recommendations and optimizations.

  • Dean Gething EVP, Online Program Experience
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    Persona The Decisive and Humorous Dynamo

    Dean is a strategic marketing leader with over 25 years of experience in digital and traditional marketing and media; 17 of those years specifically in higher education. Prior to joining Sextant, he spent eight years with Wiley Education Solutions where his responsibilities included market strategy and research, leading all digital advertising efforts and client service for over 100 online degree programs offered through 30+ Wiley Education partners.

    Dean Gething

    Dean is a strategic marketing leader with over 25 years of experience in digital and traditional marketing and media; 17 of those years specifically in higher education. Prior to joining Sextant, he spent eight years with Wiley Education Solutions where his responsibilities included market strategy and research, leading all digital advertising efforts and client service for over 100 online degree programs offered through 30+ Wiley Education partners.

  • Elizabeth Glass Director, Google Analytics
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    Persona The Industrious + Investigative Researcher

    As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.

    Elizabeth Glass

    As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.

  • Amy Orlando Director, Social Media Marketing + Digital Strategy
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    Persona The Competitive + Sophisticated Idealist

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

    Amy Orlando

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

  • Mia Pang Director, Content & SEO
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    Persona The Persevering and Creative Curator
    Mia Pang
  • Kristy Phillips Senior Director, Community College Solutions
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    Persona The Independent and Meticulous Perfectionist

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

    Kristy Phillips

    As a Senior Director Community College Solutions, Kristy is a valuable client resource for full-funnel strategies. Before joining Carnegie, she led two university website redesign initiatives and held leadership roles within marketing and enrollment departments. Kristy has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system, workforce development programs, and academic pathways. Her forward-thinking approach enhances recruitment strategies across first-year students, transfers, graduate and professional studies, and adult learners. Kristy earned her doctorate in Educational Leadership from Washington State University, where she focused her doctoral research on the business of prior learning to recruit adult learners, specifically the Some College, No Degree population.

  • Deja Rodriguez Senior Programmatic Specialist
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    Persona The Engaging and Confident Producer

    As a Programmatic Associate for Carnegie's Digital team, Deja Rodriguez provides insights and implements strategies to set up, optimize, and run digital programmatic services for our clients. She coordinates Display campaigns and makes recommendations to improve conversion rates, as well as assesses any need for enhancements. Deja is also responsible for improving the fluidity of the customer journey and making sure each campaign reaches its goal. Prior to joining Carnegie, she worked as an account manager in an agency where she managed digital projects for a variety of clients, including implementing marketing plans and strategy. Deja is passionate about serving clients in a strategic, creative way to drive results.

    Deja Rodriguez

    As a Programmatic Associate for Carnegie's Digital team, Deja Rodriguez provides insights and implements strategies to set up, optimize, and run digital programmatic services for our clients. She coordinates Display campaigns and makes recommendations to improve conversion rates, as well as assesses any need for enhancements. Deja is also responsible for improving the fluidity of the customer journey and making sure each campaign reaches its goal. Prior to joining Carnegie, she worked as an account manager in an agency where she managed digital projects for a variety of clients, including implementing marketing plans and strategy. Deja is passionate about serving clients in a strategic, creative way to drive results.

Register for the free workshop.

Register Today!