PRESS RELEASE: Carnegie Announces the Acquisition of Credo

Christine Kramer Feb 02, 2025 Christine Kramer SVP, Marketing Persona The Analytical and Discerning Detective

Carnegie announces the acquisition of Credo, a national higher education consulting firm recognized for its transformative work in presidential strategy, institutional planning, and student success.

Carnegie announced today its acquisition of Credo, a trusted higher education consulting firm. Together, Carnegie and Credo will provide clients with strategic consulting and comprehensive solutions, integrating presidential strategy, institutional planning, enrollment management, brand and marketing strategies, and student success partnerships to address the complex challenges facing higher education today.

As higher education undergoes seismic shifts, Carnegie is committed to empowering its clients to shape their futures with confidence. “Modern institutions must reimagine how they achieve success. It will take unconventional strategies, integrated planning, and a sharp focus on student outcomes—which Carnegie and Credo are ready to provide,” said Gary Colen, CEO of Carnegie. “Credo’s talented team of higher education advisors and proven methodologies designed to impact student success will help us deliver integrated solutions that support student outcomes and institutional health.”

 

“Modern institutions must reimagine how they achieve success. It will take unconventional strategies, integrated planning, and a sharp focus on student outcomes—which Carnegie and Credo are ready to provide.” Gary Colen, CEO of Carnegie.

 

Expanding into presidential strategy, institutional planning, and student success is a natural progression for Carnegie, which has a long-standing history of driving innovation in higher education. From pioneering psychometrics for a lasting brand strategy to introducing digital advertising and encouraging institutions to “Search differently” by focusing on student yield, Carnegie has consistently developed forward-thinking solutions to help institutions navigate the higher education landscape.

Recognizing that integrated institutional strategy is essential for supporting clients in the current climate, Carnegie identified Credo as an ideal partner for delivering a holistic approach to institutional health. With 30 years of experience in higher education, Credo boasts innovations of its own. Credo offers a one-of-a-kind, performance-based partnership called Moving The Needle (MTN), which engages the campus community in developing and implementing inclusive student success outcomes. The MTN program has successfully increased retention and graduation rates for 100% of completed partnerships. Credo’s Leadership Accelerator is another transformative resource, providing presidential advising, executive coaching, board development, and leadership development to institutions and higher education associations. “We are thrilled to join the Carnegie team and share in the work of shaping transformational experiences for students and the leaders who stand in support of them. With Carnegie, we can offer our clients industry-leading marketing and enrollment solutions, forward-looking student success initiatives, and holistic plans for institutional success,” said Bill Fahrner, President and Owner of Credo.

 

“We are thrilled to join the Carnegie team and share in the work of shaping transformational experiences for students and the leaders who stand in support of them.” Bill Fahrner, President and Owner of Credo.

 

Together, Carnegie and Credo will provide strategic consulting and comprehensive solutions that address the rapidly changing landscape and the complex challenges facing higher education today. Carnegie clients will immediately gain access to Credo’s expertise in presidential strategy, strategic planning, campus planning and architecture, and student success—while Credo’s clients will benefit from Carnegie’s industry-leading branding, enrollment, and digital marketing solutions.

About Credo

With a constant orientation toward strategy, leadership, and culture, Credo’s partnerships span strategic planning, student success, leadership and board development, institutional optimization, campus master planning, and architecture. Keeping students always at the center, Credo’s action-oriented, results-driven partnerships connect to people as the most powerful vehicles to impact transformational student experiences.

 

Want to learn how our strategic consulting and comprehensive solutions can help your institution? Start a conversation today.

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