Join us to review the statistics, trends, and insights that will help market your grad programs. We’ll package data from industry studies, LinkedIn data, Carnegie research, and marketing benchmarks from hundreds of campaigns to provide the resources you need to inform future strategy. This session covers factors throughout prospective grad students’ research and decision-making journey including preferences for online learning, the first questions they’re asking Google, and what they loved or hated on schools’ websites. In addition, we’ll review some of the major trends for marketing grad programs such as the latest in effective social media marketing, a different definition and expectation for lead generation, measuring marketing performance against enrollment and financial goals, and audience personalization and segmentation strategies across various channels.

 

Your Presenter.Your Presenter.

  • Mark Cunningham EVP, Graduate + Online Solutions
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    Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

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