With impending demographic changes coupled with advances in automation and artificial intelligence, the new adult learner and their families will more critically assess financial decisions as it pertains to earning a degree or credential. They will look more at the return on investment not only in terms of dollars but also in the time they commit to the task of completing a course, credential, or degree. Reaching these potential students will be more challenging as their values and preferences have changed. This session will highlight new and exciting UPCEA research to help institutions better understand and connect to adult learner segments.

 

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  • Jim Fong Chief Research Officer at UPCEA
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    Jim Fong is the Chief Research Officer at UPCEA, a nonprofit higher education organization in Washington D.C. Prior to joining UPCEA, Jim was the Director of Marketing, Research and Planning for Penn State University’s World Campus. He holds multiple degrees from the University of Vermont.

    Jim Fong

    Jim Fong is the Chief Research Officer at UPCEA, a nonprofit higher education organization in Washington D.C. Prior to joining UPCEA, Jim was the Director of Marketing, Research and Planning for Penn State University’s World Campus. He holds multiple degrees from the University of Vermont.

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