Join the Carnegie team in Philadelphia for 2024 UPCEA MEMS, the premier event for leaders and practitioners in online and professional continuing education marketing and enrollment. We’re excited to announce that Carnegie has acquired Sextant Marketing, a top global Online Program Experience (OPX) service provider, marking its official entry into the OPX market. Sextant will also be leading a panel discussion during the conference. Explore all the ways to connect with us at UPCEA MEMS below, and don’t forget to stop by the Carnegie booth to meet the team and learn more about this exciting news.

 

Attend Our Presentation: The Stats You Need to Know for Recruiting the Adult Learner

December 4, 2024 at 9:45am

Location: Commonwealth D

Join us for the one-stop-shop session on the statistics, trends, and insights you need to know for marketing and recruiting the adult learner. We’ll package data from industry studies, LinkedIn data, Carnegie research, and marketing benchmarks from hundreds of campaigns to provide a walk-away resource you need to inform future strategy. Information will cover factors throughout their research and decision-making journey including the first questions they’re asking Google, their social media preferences, what they loved or hated on schools’ websites, and ultimately what influenced them to take the next steps along their continuing education journey.

 

Your Presenters.Your Presenters.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
    Email LinkedIn
    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Kate Ledger AVP, Marketing + Outreach at Old Dominion University
    Email

    Kate Ledger is passionate about driving enrollment marketing, developing and promoting powerful brands, and building and leading strong teams. Currently serving as the Associate Vice President for Marketing and Outreach at ODUGlobal, Kate joined Old Dominion University in 2023 and is excited by the value placed on marketing at ODU. She spent most of her 20-year career at the University of Pittsburgh, progressively increasing the size and scope of her teams. Most recently she served as Acting Vice Chancellor for University Communications and Marketing and was named the 2022 Higher Education Marketer of the Year, an award sponsored by the American Marketing Association Foundation and Yes& Lipman Hearne. She launched the university’s first master brand in 2019 and the first university-wide brand campaign in 2022 as the Assistant Vice Chancellor for Marketing while at the same time leading COVID-19 communications for the university.

    Kate Ledger

    Kate Ledger is passionate about driving enrollment marketing, developing and promoting powerful brands, and building and leading strong teams. Currently serving as the Associate Vice President for Marketing and Outreach at ODUGlobal, Kate joined Old Dominion University in 2023 and is excited by the value placed on marketing at ODU. She spent most of her 20-year career at the University of Pittsburgh, progressively increasing the size and scope of her teams. Most recently she served as Acting Vice Chancellor for University Communications and Marketing and was named the 2022 Higher Education Marketer of the Year, an award sponsored by the American Marketing Association Foundation and Yes& Lipman Hearne. She launched the university’s first master brand in 2019 and the first university-wide brand campaign in 2022 as the Assistant Vice Chancellor for Marketing while at the same time leading COVID-19 communications for the university.

  • Tim McCarthy Senior Account Executive at LinkedIn
    Email

    Tim joined LinkedIn in November 2010, having worked in digital marketing since its infancy. He's spent the ensuing 14 years focused on the Higher Ed space, providing expertise to education marketers utilizing the platform to drive enrollment. As the platform has evolved, he's been thrilled by the ability to provide partners the tools and insights to tell a more comprehensive institutional story; to showcase the work of their faculty, alumni, and leadership; to support talent acquisition and workforce learning initiatives; to align organic and paid marketing efforts. He's delighted to help LinkedIn partners realize this opportunity every day.

    Tim McCarthy

    Tim joined LinkedIn in November 2010, having worked in digital marketing since its infancy. He's spent the ensuing 14 years focused on the Higher Ed space, providing expertise to education marketers utilizing the platform to drive enrollment. As the platform has evolved, he's been thrilled by the ability to provide partners the tools and insights to tell a more comprehensive institutional story; to showcase the work of their faculty, alumni, and leadership; to support talent acquisition and workforce learning initiatives; to align organic and paid marketing efforts. He's delighted to help LinkedIn partners realize this opportunity every day.

 

Attend Our Panel Discussion: The Strategic Mix: In-sourcing, Outsourcing, and Unbundled Services for Peak Performance in Marketing, Enrollment Management & Student Success

December 5, 2024 at 8:30am

Location: Commonwealth D

The one-size-fits-all OPM model, where universities outsource enrollment and student success operations, lacks the adaptability to meet unique institutional goals. The panel will discuss the effectiveness of a more strategic blend of in-sourcing, outsourcing and unbundled services to optimize operational effectiveness. You’ll discover how to:

  • Achieve greater control over your marketing & enrollment strategies.
  • Reduce costs and maximize your return on investment.
  • Drive sustainable enrollment growth for your university.

 

Your Presenters.Your Presenters.

  • Dean Gething Sextant—A Carnegie Company, VP, Client Services
    Email LinkedIn

    Dean is a strategic marketing leader with over 25 years of experience in digital and traditional marketing and media; 17 of those years specifically in higher education. Prior to joining Sextant, he spent eight years with Wiley Education Solutions where his responsibilities included market strategy and research, leading all digital advertising efforts and client service for over 100 online degree programs offered through 30+ Wiley Education partners.

    Dean Gething

    Dean is a strategic marketing leader with over 25 years of experience in digital and traditional marketing and media; 17 of those years specifically in higher education. Prior to joining Sextant, he spent eight years with Wiley Education Solutions where his responsibilities included market strategy and research, leading all digital advertising efforts and client service for over 100 online degree programs offered through 30+ Wiley Education partners.

  • Lauran Hundshamer Vice President Marketing & Recruitment at St Catherine University
    Lauran Hundshamer
  • Evan Kropp, Ph.D. Executive Director, Distance Education Affiliate Faculty, Media Production, Management & Technology at the University of Florida College of Journalism and Communications
    Evan Kropp, Ph.D.
  • Brad Hamel, EdD Executive Director – Global Campus at Northern Michigan University
    Brad Hamel, EdD

 

Meet the Carnegie Team at UPCEA MEMS.

Get to know the experts from Carnegie who will be attending UPCEA MEMS this year! Our team is excited to connect, share insights, and discuss how we can support your institution’s enrollment and marketing goals.

 

Meet us at the Carnegie Booth.Meet us at the Carnegie Booth.

  • Mark Cunningham EVP, Graduate + Online Solutions
    Email LinkedIn
    Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

  • Jim Kelly Senior Director, Client Success
    Email
    Persona The Gritty and Amusing Emcee

    Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.

    Jim Kelly

    Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
    Email LinkedIn
    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Dean Gething Sextant—A Carnegie Company, VP, Client Services
    Email LinkedIn

    Dean is a strategic marketing leader with over 25 years of experience in digital and traditional marketing and media; 17 of those years specifically in higher education. Prior to joining Sextant, he spent eight years with Wiley Education Solutions where his responsibilities included market strategy and research, leading all digital advertising efforts and client service for over 100 online degree programs offered through 30+ Wiley Education partners.

    Dean Gething

    Dean is a strategic marketing leader with over 25 years of experience in digital and traditional marketing and media; 17 of those years specifically in higher education. Prior to joining Sextant, he spent eight years with Wiley Education Solutions where his responsibilities included market strategy and research, leading all digital advertising efforts and client service for over 100 online degree programs offered through 30+ Wiley Education partners.