Assessing Attitude in Academia with Analytical AI

When: Tuesday, Nov 12 from 11:15 am – 12:15 pm

Much of the buzz around artificial intelligence in higher education has centered on generative AI for creating marketing content. However, the true potential of AI lies in its analytical capabilities to collect and analyze opinions from key stakeholders at scale.

In this session, higher education marketers, enrollment managers, and administrators will gain the AI knowledge and skills needed to thrive in an increasingly data-driven and competitive landscape. Through real-world case studies and practical demos, attendees will learn how to:

  • Deploy AI-powered surveys and analytics to gather rich insights from prospective and current students efficiently
  • Analyze unstructured data like open-ended feedback to surface trends in student sentiment and preferences
  • Assess employee engagement and satisfaction to build an engaged, student-centric culture
  • Optimize marketing campaigns and personalize student communications at scale using AI

Whether you are new to AI or looking to take your skills to the next level, this dynamic session will provide a clear roadmap for leveraging AI to drive measurable results. Don’t miss this opportunity to future-proof your skills for the AI-powered future of higher education.

 

Your Presenters.Your Presenters.

  • James Vineburgh AVP, Product Development
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    Persona The Exploratory and Brilliant Originator

    Dr. James Vineburgh leads product development efforts for Carnegie with a focus on the use of artificial intelligence (AI) to support various institutional recruitment and marketing initiatives . Passionate about market research, data science, digital marketing, and the development of meaningful partnerships, James is a widely published scholar and frequent conference presenter on topics such as how to optimize enrollment with predictive modeling and how to maximize social media ROI. He earned a PhD in Educational Policy and Leadership Studies from the University of Iowa as well as a B.A. and M.A. from Tufts University in English and Educational Studies.

    James Vineburgh

    Dr. James Vineburgh leads product development efforts for Carnegie with a focus on the use of artificial intelligence (AI) to support various institutional recruitment and marketing initiatives . Passionate about market research, data science, digital marketing, and the development of meaningful partnerships, James is a widely published scholar and frequent conference presenter on topics such as how to optimize enrollment with predictive modeling and how to maximize social media ROI. He earned a PhD in Educational Policy and Leadership Studies from the University of Iowa as well as a B.A. and M.A. from Tufts University in English and Educational Studies.

  • Anne Kenworthy VP for Enrollment, Marketing, and Strategic Initiatives at the University of Findlay

    Dr. Kenworthy is the Vice President for Enrollment, Marketing, and Strategic Initiatives at the University of Findlay. She is on the leadership team guiding the University through a merger with Bluffton University. Before this position, she served as Associate Vice President for Donor Relations at Christian Brothers University (CBU) for two years and for eight years as CBU’s Vice President for Enrollment, where she led efforts yielding both the largest freshman classes and the largest traditional enrollment in the university’s history and secured the largest scholarship gift in the history of the university.

    Anne Kenworthy

    Dr. Kenworthy is the Vice President for Enrollment, Marketing, and Strategic Initiatives at the University of Findlay. She is on the leadership team guiding the University through a merger with Bluffton University. Before this position, she served as Associate Vice President for Donor Relations at Christian Brothers University (CBU) for two years and for eight years as CBU’s Vice President for Enrollment, where she led efforts yielding both the largest freshman classes and the largest traditional enrollment in the university’s history and secured the largest scholarship gift in the history of the university.

Meet the Carnegie Team at Booth 603.Meet the Carnegie Team at Booth 603.

  • Ben Arendt AVP, Enrollment + Marketing Solutions
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    Persona The Expressive + Philosophical Detective

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

    Ben Arendt

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

  • Eric Page EVP, Client Success
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    Persona The Innovative and Confident Captain

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Kelsey Anderson VP, Client Success
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    Persona The Adventurous and Energetic Dynamo

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

    Kelsey Anderson

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
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    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Scott Ochander Chief Leadership Strategist
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    Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.