It’s time to go back to school! Our Social Media Marketing Master Class series is a development opportunity to sharpen your digital marketing skills. We’ll cover the latest updates and best practices for three major platforms: TikTok, LinkedIn, and Snapchat.

The webinars in this series include:

Crafting TikTok Brilliance

In this 30-minute recording, Carnegie’s Director for Social Media Marketing + Digital Strategy Amy Orlando and TikTok’s Brand Partnerships Manager Anastasia Jones provide you with the necessary tools and insights for crafting TikTok videos that captivate audiences, drive meaningful conversions, and adhere to the latest TikTok best practices. They’ll discuss why creative matters, provide guidance on TikTok best practices and teach you how to navigate TikTok’s Creative Center to track trends, find inspiration, and request help from AI with TikTok’s Symphony Assistant.

LinkedIn Lead Nurturing Essentials

In this 20-minute recording, we’ll walk you through the essential tools for nurturing leads in LinkedIn. Learn how AI-powered tools can help you create better ad experiences and optimize your marketing. Our speakers cover four tools and strategies: retargeting, spotlight ads, and LinkedIn’s conversions API.

Snap into Success: Snapchat’s Role in Higher Education Marketing

In this 30-minute recording, we’ll explore the role of Snapchat in higher education marketing strategies. Our presenters will discuss Snapchat’s unique features, audience demographics, and advertising capabilities. Included in the presentation are case studies from Chapman University and the University of Idaho to demonstrate successful campaign outcomes.

 

Your PresentersYour Presenters

  • Amy Orlando Director, Social Media Marketing + Digital Strategy
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    Persona The Competitive + Sophisticated Idealist

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

    Amy Orlando

    As an Director for Social Media Marketing + Digital Strategy, Amy Szablak is instrumental in setting up and executing campaign tactics. She is responsible for monitoring campaigns and performs regular optimizations and restructuring as needed to maintain top performance. Prior to joining Carnegie, Amy worked at Merrimack College as a marketing specialist, where she managed marketing plans and strategy. She is passionate about her career in higher education marketing and enjoys marketing products that will give students the education they need to make the world a better place.

  • Anastasia Jones Brand Partnerships Manager, TikTok
    Anastasia Jones
  • Haley Mattera Social Media Associate
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    Persona The Confident and Meticulous Idealist

    Haley Mattera manages day-to-day pacing and optimizations for clients working with Carnegie\'s Social Media Specialization Team. Haley is also responsible for setting up social media campaigns, assisting with build outs, and providing recommendations used in monthly reports. Before joining Carnegie, she worked as a freelance marketing and branding consultant in a variety of fields, including music, artist management, and publishing. Haley enjoys the synergy of creativity and strategy found in marketing and is passionate about using her strengths to help clients reach their goals.

    Haley Mattera

    Haley Mattera manages day-to-day pacing and optimizations for clients working with Carnegie\'s Social Media Specialization Team. Haley is also responsible for setting up social media campaigns, assisting with build outs, and providing recommendations used in monthly reports. Before joining Carnegie, she worked as a freelance marketing and branding consultant in a variety of fields, including music, artist management, and publishing. Haley enjoys the synergy of creativity and strategy found in marketing and is passionate about using her strengths to help clients reach their goals.

  • Richie Monsaert Sr. Client Solutions Manager, LinkedIn
    Richie Monsaert
  • Tim McCarthy Sr. Account Executive, LinkedIn
    Tim McCarthy
  • Anna Gardner Social Media Specialist
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    Persona The Confident and Compassionate Host
    Anna Gardner
  • Joy Nevin Assistant Director, Social Media Marketing + Digital Strategy
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    Persona The Adventurous and Entertaining Innovator
    Joy Nevin
  • Alex Minot Account Executive, Snapchat
    Alex Minot
  • Maizy Pareja Account Manager, Snapchat
    Maizy Pareja

Watch the series.