In this 20-minute recording, we’ll walk you through the essential tools for nurturing leads in LinkedIn. Learn how AI-powered tools can help you create better ad experiences and optimize your marketing. Our speakers cover four tools and strategies: retargeting, spotlight ads, and LinkedIn’s conversions API.

You’ll Learn:

  • How to improve lead quality through retargeting
  • How LinkedIn’s Spotlight ads simplify the creation of personalized content
  • How to leverage LinkedIn’s conversions API to enhance tracking

 

Your Presenters.Your Presenters.

  • Haley Mattera Social Media Associate
    Email
    Persona The Confident and Meticulous Idealist

    Haley Mattera manages day-to-day pacing and optimizations for clients working with Carnegie\'s Social Media Specialization Team. Haley is also responsible for setting up social media campaigns, assisting with build outs, and providing recommendations used in monthly reports. Before joining Carnegie, she worked as a freelance marketing and branding consultant in a variety of fields, including music, artist management, and publishing. Haley enjoys the synergy of creativity and strategy found in marketing and is passionate about using her strengths to help clients reach their goals.

    Haley Mattera

    Haley Mattera manages day-to-day pacing and optimizations for clients working with Carnegie\'s Social Media Specialization Team. Haley is also responsible for setting up social media campaigns, assisting with build outs, and providing recommendations used in monthly reports. Before joining Carnegie, she worked as a freelance marketing and branding consultant in a variety of fields, including music, artist management, and publishing. Haley enjoys the synergy of creativity and strategy found in marketing and is passionate about using her strengths to help clients reach their goals.

  • Richie Monsaert Sr. Client Solutions Manager, LinkedIn
    Richie Monsaert
  • Tim McCarthy Sr. Account Executive, LinkedIn
    Tim McCarthy

Watch the recording.